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As a group we would be called progressive transitionaries: millennials and cultural creative types who are bridging the gap between the new world of ipods, satellites, high speed everything and the natural world where nature is crucial to life itself. Learning how to effectively do business so we can thrive today and create a better world tomorrow is why we volunteer our efforts to bring you this site.    

The Core Team - As Individuals

Here is who we are, and a bit about our backgrounds. Each of us is an entrepreneur in our own right. Together, we are committed to creating a collaborative, exciting, fun space, so feel free to contact us if you have fresh ideas to contribute.

joygilfilenJoy Gilfilen, www.JoyGilfilen.com, is the mastermind behind UnitingCreatives.com. Joy is a keynote speaker on Transitionary Leadership and Change. Joy has been blazing new trails in free enterprise since she was 8 years old. A farm girl, she started by raising and selling rabbits and did fundraisers for community projects. She was very active in school sports and in business and civic affairs. By 15, she was writer-editor-sales staff for a tri-county newspaper where she often coached business owners how to increase sales. She's raced sports cars, renovated homes, coached basketball, raised a family. She's authored sales and business articles, founded and coached organizations. Her Fairhaven 1990 project inspired transformation in a historical business district in Bellingham. As a network marketing industry leader during its pioneering days, Joy built a $3.5M/yr sales organization with 5,000 members. Then she became a trainer, facilitator, and business consultant. She's now pioneered a new living systems based organizational model for business management and leadership.


tonysovaTony Sova, Softwiredweb.com, is the Web 2.0 director of development. His career spans 20 years of software development from PC hardware and software support to networks, programming, and database administration. He has degrees in computer sciences and mathematics.. A free thinker and an extreme sports nut, Tony started building and working on computers when he was 14 - before PC's and the Internet. His most recent expertise is in social marketing and Joomla open source software engineering. He is working with a team of Web support people to help entrepreneurs build high function Joomla sites that take them to the leading edge in business support systems.

Other Contributors


dougbannerDoug Banner, Storyteller, DougBannerStoryteller.com, has been a community builder and activist all his life. He works with people and organizations to learn how to walk the line between that which is real and that which is the 'story' - the mental story we have that may or may not serve us. He helped us talk through our own 'stories' of community separation and isolation to a point where we could create a united vision that will allow us to pioneer in the field of community entrepreneurism. A 25 year educator, Doug has studied the art and science of storytelling as a core foundation stone in cultural development. Doug has been a single room schoolhouse schoolteacher, an elementary school principal and a professor. One of his biggest achievements was doing a complete turnaround on an underperforming school to make it a leader, not only for the school system, but for the children and the community. His original degrees were in biology and engineering, and he's become a World Folklorist to facilitate the educational and change processes. He has worked with Joy on the StoryTrapping and story training program that will air on WJOY Radio.


daledorcasDale Dorcas, FishingCoaches.org, is our business systems developer. He was President and CEO of a pioneering alternative real estate investment company that did over 320 home renovations over a 28 year period of time, specifically to empower first time home buyers. His degrees are in computer science and business. He's founded several other non-profit foundations and companies. He loves motorcycle trials riding, and is a fishermen who loves to inspire kids to get out of doors and into nature. His fascination with catching fish, not just fishing, led him to develop a one-of-a-kind system for helping children actually catch fish so they would have a powerful nature experience. He teaches catch-and-release as part of his nature awareness and conservation message.


katielawsonKatie Lawson, PowersofLight.com, is in charge of production and focus. Katie has been a colleague with Joy for many years, teaching her about masterminding back in the 80's. Katie was the pioneer behind the innovative real estate investment company that she founded and co-owned with Dale Dorcas. She did the investor relations and human resources management part for over 28 years. Katie has a background in teaching and special education which she is using now to develop leading edge training materials. After curing herself of cancer over 20 years ago, she has been a pioneer in alternative healing and a leading edge mentor for years in that industry and in quantum healing.

Loretta Woody is in the international financial sector, creating and delivering training strategies. Loretta has worked on some of the most cutting edge training projects bringing different cultures and languages together.  Loretta has a background in adult education and technical support. Loretta has studied Homeopathic/Bio-Chemist remedies for many years and is a certified Homeopath/Bio-Chemist.  BodyAccess Technican and Reiki Level I & II are part of her repetoire. Loretta has been a colleague with Joy since early 2001 in Amazon Herbs.